Conviva: Instagram Stories Reach Rates Are Rising

The company analyzed thousands of posts across four verticals

The Instagram app icon Instagram

Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed “publishing and user engagement trends” on the Instagram Stories platform across four different verticals: sports, media, entertainment and brands.

@blshaul blshaul@gmail.com Brandy is a freelance writer for Adweek's SocialProDaily covering social media, gaming, apps and platforms.