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Tina Brown has courted controversy with some of her recent Newsweek cover choices. Now, newly available sales numbers are showing that those covers did not necessarily translate into the kind of spike that she might have been hoping for.
Newsweek had been struggling for years, leading to its sale for just $1 a year ago, and then its merger with Brown's The Daily Beast. The hope was that a high-profile editor like Brown, with her cred from Vanity Fair and The New Yorker, might ignite consumer interest in the publication.