Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests.
The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of "Around the Web'" collection of links at the end of an article, like this Politico story. Taboola CEO Adam Singolda compared the new feature—dubbed "Taboola Choice"—to Pandora, where users can skip songs but also have the option to give tracks a thumbs down.
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