Content Marketing vs. Native Advertising: Which Is More Effective on Social?

Both have their strengths and weaknesses, but research indicates that content marketing impacts more key performance metrics and has a higher overall ROI than native advertising.

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers. They found that content marketing has a better overall return on investment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in