Content Marketing vs. Native Advertising: Which Is More Effective on Social?

Both have their strengths and weaknesses, but research indicates that content marketing impacts more key performance metrics and has a higher overall ROI than native advertising.

Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers. They found that content marketing has a better overall return on investment.