The State of Content Marketing 2015 [INFOGRAPHIC]
Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015.
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Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study.
Smart Insights polled more than 600 readers about their marketing activity for 2015, and found that 29.6 percent of respondents cited content marketing as their top digital tool for the year, ahead of big data (14.6 percent) and marketing automation (12.8 percent).
Social media marketing (8.9
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