Why Content Marketers Fail

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With 75 percent of marketers reporting an increased investment on content marketing in 2016 and about 70 percent reporting they expect to produce even more content in 2017, it’s clear that content is king. But, without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? According to a 2017 Content Marketing Institute survey, the top two reasons cited for sub-par content programs are strategy issues (49 percent) and a lack of time (48 percent).

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