Why Content Analytics Matter for Data-Savvy Brands

Brands are embracing the role of publisher because they’ve realized that content is one of the most effective ways to engage prospects, learn about their needs, and nurture them towards a conversion. As brands commit to becoming content creators, they must also adopt the tools publishers use to drive success. Critical to executing an effective content strategy are data analytics. Content analytics allow brands to see how consumers discover their content, what content is driving key metrics and where new conversion opportunities lie.