Consumers Want Personalization In Exchange for Their Data (Infographic)

Internet users provide so much data to marketers and brands through browsing and shopping, and they want something significant in return.

Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.