Infographic: Consumers Take to Social Media to Express Frustrations With Covid Tracing Apps

Hootsuite analyzed data to see how conversations were transforming

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As Covid-19 ravages the globe, Hootsuite has been tracking how consumers are discussing the virus on social media. And what it’s discovered is that users are not thrilled by the latest developments with Covid-19 tracing apps.

Hootsuite used its new social listening tool, Insights powered by Brandwatch, which mines data from over 100 million social platforms and websites. Through August, it specifically looked at Covid tracing apps since that was when the U.S. rolled out some apps and England was beta testing them.



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This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.