Consumers' Surprising Take on Online Privacy
Is the current debate over online privacy more media hype than true consumer concern?
Yes, according to a new study released jointly by Upshot, a Chicago-based marketing agency, and BrainJuicer®, a consumer-driven consultancy firm. Their research found that, when presented with providing personal information in order to receive a useful service, consumers cared more about receiving a highly personalized, high quality and relevant service than protecting their privacy online.
The results come in stark contrast to the debate
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