Today’s Consumers Are Shopping More Efficiently, Buying More

Fewer trips to physical stores means more planning ahead

stefanie jay
Walmart Media Group's Stefanie Jay says people's shopping habits have changed during the pandemic. Adweek

With safety concerns foremost on people’s minds, consumers aren’t approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president and general manager of Walmart Media Group.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.