In the smartphone game, Microsoft has been a distant third-place player for a while, which is what makes the company’s acquisition of Nokia so interesting. It looks to be a long struggle for anybody trying make headway against Apple and Google in mobile.
That’s why this week’s VideoWatch brand chart may offer some hope to MicroNokia. Microsoft’s latest Windows phone spot, for the Lumia 1020, drove over 5 million views and tons of social interest (close to 7,000 tweets), per VidIQ.
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