The Consumer’s Journey in Making Big-Ticket Purchases
[Today, Sue is hosting Ronda Slaven, a VP Research Insights and Thought Leadership at Synchrony Financial, as a guest blogger for The Consumer Connection.]
When we look at consumer behavior and what drives the purchase decision, it’s helpful to look specifically at smaller price points vs. big-ticket items. There are definitive differences in the path-to-purchase for big-ticket items (i.e., items costing $500 or more).
When I think about how I purchase shoes, for example, I go through a very different process than when I purchase a mattress.
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