Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora

Data provider raises $20 million in financing to expand artificial intelligence tools

Bombora lets clients know which businesses are researching their products and services.
Bombora lets clients know which businesses are researching their products and services. Bombora, Getty Images

Bombora, a marketing data company that helps marketers seeking B2B audiences, has secured $20 million in financing to deepen its understanding of the ways consumers research products online.

@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.