Consumers Find Voice Ads ‘Less Intrusive’ Than Others, According to Adobe Report

The new study looks at smart speaker ownership post-holiday season

More than half of consumers believe the technology works well. Photo Illustration: Dianna McDougall; Sources: Getty Images, Google, Amazon

“Alexa, turn on my TV.”

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.