Consumers Don’t Trust Facebook With Personal Data, Survey Says

The social media platform scored last on a trust index report

The survey found that consumers are not entirely trusting of most major brands with their personal data in exchange for more relevant offerings.

U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found—and Facebook isn’t alone.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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