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Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month’s best streaming videos.
For most of us, the brief activities described above have become habitual. Recognizing the trend, Google came up with the term “micro-moments” to describe the many times a day that people automatically grab their phones or tablets to watch a video, take an action or look up something.
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