Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments

Marketers have a new method for engaging and interacting with customers in real time

Micro-moments can help companies break out of the traditional linear sales funnel.
Micro-moments can help companies break out of the traditional linear sales funnel. Klaus Vedfelt/Getty Images

Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month’s best streaming videos.

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Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising.
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