Consumers Are Checking Their Phones 60 Times a Day. Here's How to Monetize These Micro-Moments

Marketers have a new method for engaging and interacting with customers in real time

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month’s best streaming videos.

For most of us, the brief activities described above have become habitual. Recognizing the trend, Google came up with the term “micro-moments” to describe the many times a day that people automatically grab their phones or tablets to watch a video, take an action or look up something.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in