Consumer Tech and Advertiser Needs Could Be More Complementary in 2019

At CES, a lack of blockbuster ideas has given way to a 'period of refinement'

At last week’s Consumer Electronics Show in Las Vegas, the 200,000 attendees—not to mention everyone else following from afar—were, like most years, promised the future. There were, like most years, plenty of internet-connected devices, virtual reality and augmented reality announcements and demos, half-baked or nearly cooked 5G cars and phones and adorable robots.