Consumer Rights Management Is the New Battleground for Data-Driven Marketers

What value will people put on their own data?

Jon Suarez-Davis giving a presentation.
Advisory Board member Jon Suarez-Davis talked about data privacy.

Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends.

Bonin Bough, a former digital executive at Mondelez International, is author of the book Txt Me and host of CNBC's Cleveland Hustles. He is also a member of the Adweek Advisory Board.