Consumer Rights Management Is the New Battleground for Data-Driven Marketers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends.

B. Bonin Bough

Bonin Bough, a former digital executive at Mondelez International, is author of the book Txt Me and host of CNBC's Cleveland Hustles. He is also a member of the Adweek Advisory Board.

The Future of Identity

Consumer Rights Management Is the New Battleground for Data-Driven Marketers

What value will people put on their own data?

B. Bonin Bough

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B. Bonin Bough