Performance Marketing

Consumer Magazine Market Predicted to Shed $1.3B by 2017

Digital dollars are growing, but not fast enough

By Emma Bazilian

June 4, 2013

The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat and digital is growing but tiny—and according to PwC’s new Entertainment & Media Outlook 2013-2017, the financial future of publishing will reflect that decline.

Emma Bazilian

Emma Bazilian is Adweek's features editor.

Recommended articles
You Might Like

Digital Marketing Bolstered Idahoan Foods’ Ability to Meet Demand Throughout the Pandemic

By Lisa Henderson

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}