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At the Game Developers Conference (GDC) 2010 this year, Amitt Mahajan, a lead developer of Farmville, revealed that the entire development of Farmville took five weeks, that Zynga has a clear understanding of their userbase, and that they are integrating developers into the design process. These achievements are not common practice to the console gaming industry and gaming world at large, and it seems as if console game makers should start applying some of these lessons to their own games and development.