Consider a New Direct Mail Strategy of Turning a 'No' to 'Yes'

Direct mail has been around for a long time, so there are many established strategies to get the best results. You have probably tried several of them.

I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills. It got me thinking about how some of those same strategies could be applied to direct mail.

Direct mail is not a negotiation, but it is trying to convince people to buy from you.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in