Confirmed: Google Exploring The Games Market

In a post earlier today, Heather Hopkins speculated about Google’s potential entry into the games market, however we have confirmed that the company is actively developing a games strategy. This is directly from sources within the organization who are actively researching the entire market. While it may be obvious that this was coming down the line, company insiders are attending industry conferences and prodding around in an attempt to develop a more comprehensive strategy.

Heather writes:

It may have taken four years since our initial analysis for the acquisition but what does clickstream data tell us about Google’s next potential foray? Games.

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