Condé Nast Pins Revenue Growth on New Data Offering

Now|New|Next Segments gives a more granular look at consumer behavior

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Condé Nast hopes to tap into new advertising opportunities with a new data segment. Condé Nast

Amid a pandemic that has left advertising spend sputtering and could permanently change consumer behavior, Condé Nast is releasing a new first-party data offering it hopes will draw interest from advertisers.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.