Publishing

Condé Nast Pins Revenue Growth on New Data Offering

Now|New|Next Segments gives a more granular look at consumer behavior

conde nast magazine covers — Condé Nast hopes to tap into new advertising opportunities with a new data segment.Condé Nast

May 18, 2020

Amid a pandemic that has left advertising spend sputtering and could permanently change consumer behavior, Condé Nast is releasing a new first-party data offering it hopes will draw interest from advertisers.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Publishing

Condé Nast Pins Revenue Growth on New Data Offering

Now|New|Next Segments gives a more granular look at consumer behavior

Sara Jerde

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