Condé Nast Pins Revenue Growth on New Data Offering

Now|New|Next Segments gives a more granular look at consumer behavior

Condé Nast hopes to tap into new advertising opportunities with a new data segment. Condé Nast

May 18, 2020

Key insight:

Organizations across the media industry have doubled down on data collection—and sharing their findings with advertisers.

Amid a pandemic that has left advertising spend sputtering and could permanently change consumer behavior, Condé Nast is releasing a new first-party data offering it hopes will draw interest from advertisers.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.