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Amid a pandemic that has left advertising spend sputtering and could permanently change consumer behavior, Condé Nast is releasing a new first-party data offering it hopes will draw interest from advertisers.
The offering, Now|New|Next Segments, uses Condé Nast’s first-party data across brands to share insights that speak to how consumers are spending now, how those behaviors might change and who will be the next customer who does spend as stay-at-home orders continue to lift.
It’s the first time the company (now a combined entity of Condé Nast and Condé Nast International) has released a data segment that can speak to its combined, international audience.
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