Condé Nast Pins Revenue Growth on New Data Offering
Now|New|Next Segments gives a more granular look at consumer behavior

Condé Nast hopes to tap into new advertising opportunities with a new data segment.
Condé Nast

Amid a pandemic that has left advertising spend sputtering and could permanently change consumer behavior, Condé Nast is releasing a new first-party data offering it hopes will draw interest from advertisers.