Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform

Blis offers Moat viewability and attention data

CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion. Condé Nast, The Times and Forbes are launch partners for the programmatic offering, Blis Prime, being unveiled in conjunction with this week's Cannes Lions International Festival of Creativity.

Simply put, the publishers' inventory will be sold—in some cases, exclusively—on Blis' platform, which will also supply advertisers with performance data.

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