Comscore: Users Watching Less Online Videos For More Time

Each month comScore releases data about the online video rankings of the previous month. According to the 2010 US Online Video Rankings for February 2010, which were published in a press release today, Hulu users broke records last month by watching an average of 2.4 hours of video on the site. That’s a 120 percent increase from a year ago.

The data provided by comScore illustrates that online video consumers are watching fewer videos these days. However, they are watching videos for longer periods of time. Hulu users watched an average of 23.3 videos, totaling 2.4 hours per viewer over the course of the month of February. In January, Hulu users watched 23.5 videos, totaling 2.3 hours per viewer.