Performance Marketing

ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium

Report says 1 in 3 plan to listen more this year

Headshot of Marty Swant
By Marty Swant

June 3, 2016

Advertisers might want to listen up: A new report says that if people have to receive ads, they'd rather hear them in podcasts.

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Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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