Performance Marketing

ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium

Report says 1 in 3 plan to listen more this year

By Marty Swant

June 3, 2016

Advertisers might want to listen up: A new report says that if people have to receive ads, they'd rather hear them in podcasts.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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