Competition Comes to Snapchat in the Form of Lens Challenges

In the first one, users sing along with Gwen Stefani’s Jingle Bells

Snapchat users can now take on other Snapchat users with Lens Challenges, a new feature that debuted on the messaging application Wednesday.

Lens Challenges invite people on Snapchat to create and send Snaps that use a Lens based on topics including songs, dances, holidays and events.

The feature debuts by encouraging Snapchatters to sign along with Gwen Stefani’s rendition of Jingle Bells. Here’s how it works:

  • With the Snapchat camera open, tap on your face to open the Lens Carousel.
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