Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
We’re seeing tried-and-true marketing strategies come full circle, with the strategy known as community-led growth as the hot “new thing.”
Except a community-focused marketing approach is not new. Luxury vehicle companies like Harley-Davidson and Jaguar have tapped into their community meetups to empower brand advocates for decades. As for ancient history, religions became widespread entirely on the basis of community.
In modern times, companies have struggled to attribute revenue to their communities. But if pandemic life has taught us anything about marketing, it’s the power of the brand and the importance of designing long-term marketing strategies that sustain organic growth.
Connecting directly with devoted customers is an essential way of feeding organic growth.