Facebook Updates Comments Social Plugin with Voting System

Facebook is updating its Comments social plugin. The new version allows users to vote comments up or down, view threaded replies, and see the primary network or employer of other commenters. Facebook says it is testing the new plugin on the Facebook Blog and Facebook Developer Blog, and that the update focuses on “features around authenticity, social relevance, ranking, and distribution.”

By improving the plugin’s feature set and interface, Facebook can attract more websites to integrate it and pull market share away from other third-party commenting plugins such as Disqus and IntenseDebate.

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