Coming Soon: Ads on Instagram

Facebook-owned company promises to take it slow

Instagram just made it official: ads are about to hit the social photo-sharing platform.

"In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community."

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