Column: Mobile Marketers Are Way Too Slow for SoLoMo World

Mindshare's Stoller: in mobile, brands must react more, like reporters

Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days. The North American leader of digital strategy at Mindshare believes that the biggest opportunity in mobile for brands is to move fast and react to challenges, think like journalists, all while embracing local and data.