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Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including:
- LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions.