Color's Implicit Social Graph and How Facebook Could Respond


Last week, photo sharing app Color launched in the iOS and Android stores after announcing it had received $41 million in funding. The app’s most important feature is its ability to colocate users and determine their “implicit” social graph, or the people they spend time with. This data be could be extraordinarily valuable to marketers in similar ways to how Facebook’s explicit social graph and interest graph are.

However, Facebook has already been collecting this data through Places check-ins and photo tags, and could potentially distribute its own colocation feature to its enormous native mobile app install base to develop a more accurate implicit social graph.

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