CollegeHumor Wants to Be on TV and Bring Native Ads Along
Newly formed Electus production group focuses on multiplatform
CollegeHumor is aiming for the TV set. And it wants to bring more brands with it.
As announced earlier today, IAC’s Electus has essentially merged with CollegeHumor Media to form a new entity, Electus Digital. As part of that deal, the company has built out a new production unit, Big Breakfast, with the mission of bringing College Humor styled Web content to more screens, including TV and films.
“It’s a drastic shift,” said Electus founder and CEO Ben Silverman.
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