College Admissions Officers Are Putting Less Focus on Applicants’ Social Media Profiles

The emergence of Snapchat and Instagram Stories has made content harder to find


What college admissions officers can’t see can’t get applicants into trouble.

The emergence of social platforms and features where content disappears or is not easily available for viewing by people who are not friends or contacts, such as the Stories format on Snapchat and Instagram, has reduced college admissions officers’ focus on applicants’ social media profiles, according to the latest survey from Kaplan Test Prep.

Kaplan surveyed 364 admissions officers from national, regional and liberal arts colleges and universities in the U.S.,

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