Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening

B-to-b salespeople sending messages are playing a numbers game

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Performance marketers seeking new leads know there are many ways to connect with potential customers. Prospect lists from specialists and inbound leads from content marketing are just a couple of ways to acquire new leads. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in