Performance Marketing

Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening

B-to-b salespeople sending messages are playing a numbers game

linkedin-coldcall-content-2020 — LinkedIn accounts get “frozen,” or temporarily restricted from sending connection invitations often enough that the social network has a help page about why it happens.

December 21, 2020

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Performance marketers seeking new leads know there are many ways to connect with potential customers. Prospect lists from specialists and inbound leads from content marketing are just a couple of ways to acquire new leads.

Heather Fletcher

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.

Performance Marketing

Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening

B-to-b salespeople sending messages are playing a numbers game

Heather Fletcher

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Heather Fletcher