Performance marketers seeking new leads know there are many ways to connect with potential customers. Prospect lists from specialists and inbound leads from content marketing are just a couple of ways to acquire new leads.
But just about everyone with a LinkedIn account knows there are other methods some b-to-b marketers are using: cold outreach messages. You’ve gotten them. “Dear Sir,” when you’re a ma’am. “Marketers like you can benefit from our software,” when you’re a journalist.
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