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Cold Email Templates: Who Do You Trust and Why?

Headshot of Jeff Molander
By Jeff Molander

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From CEOs to inside sellers with no experience: Each week, I meet sellers using the exact same cold email templates … sourced on Google. They all report the same results.

Nearly zero response. No meetings.

Here’s why: Because they’re sending the exact same templates everyone else is.

Have a look at your own inbox. Do you see the same email template patterns over-and-over? For example, how many times per week do you get the “eaten by an alligator” or “chased by a wild hippo” follow-up message?

Do your emails start with, “Whenever I reach out to someone I have to have a reason.

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Headshot of Jeff Molander

Jeff Molander

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers 'from cold,' speeding them toward qualification.

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