Coke's All-Digital, Teen-Targeted 'AHH Effect' Campaign Proves AHH-ffective
It’s been almost six months since Coca-Cola launched its first ever teen-targeted, all-digital, content-based campaign, The AHH Effect, which has been continually releasing new “experiences” via multiple variations of www.ahh.com (each including one more “H” in its URL). Each site features “a teen-worthy moment of randomness, creativity and delight that’s best experienced from teens’ favorite gadgets – their mobile devices.” Just in the past month, 20 more AHH.com URLs have gone live.
In case the all-caps have confused you, the “AHH” in AHH Effect is not meant as a panicked scream, but as a satisfied sigh.
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