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Facebook today debuted an ad unit that uses three to seven photos and autoplays them as a slideshow. Coca-Cola is already vouching for the promo called Slideshow, which is essentially a substitute for video.
The ad unit is targeted at emerging markets where consumers have older phones—not iPhones or Androids—and sometimes have slower connection speeds. The ads also use less data than videos. (Conserving data is a bigger issue in places like Africa than it is in other markets.)