Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue mirrors the predicament that's been growing around desktop promos: Marketers need to offer something of real-time value rather than a simple advertisement or one-size-fits-all discount.