Cohen Children’s Hospital Engages Parents With Direct Mail
A children’s hospital engages parents with direct mail that includes helpful and reassuring content.
Mailer Name: Cohen Children’s Medical Center
Date Mailed: December 2016
Based in New Hyde Park, New York, Cohen Children’s Medical Center is part of Northwell Health. It positions its 16-page direct mail magazine, Kids First, as a community resource in several ways.
First, it includes a heavy dose of content. Topics covered in its 10 articles range widely, from bullying and kidney failure to vaccinations and babysitting preparation.
The
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