Coffee Bean brews great Facebook engagement without a venti budget
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The Coffee Bean & Tea Leaf has been stirring up Facebook engagement. Local fans have grown by 136 percent and they drove a 560 percent return on investment. How did they do it?
Recognizing that every customer is a local customer, Coffee Bean has been tuning in to the fact that customers are having experiences tied to their actual stores and that these moments manifest themselves in customer photos and other engagement that are natural starting points for brand-consumer dialogs.