Coca-Cola Creates Emoji for Social Marketing Campaign
Coca-Cola is trying to cash in on the emoji craze. The soft drink brand has partnered with Twitter to test the effectiveness of the quirky pictograms in advertisements on the social network.
In the form of a paid ad on Twitter, an emoji of two Coke bottles toasting shows up in a tweet when users share the hashtag #ShareaCoke.
#INLINE-CHART#
The hashtag, including an emoji, is part of a campaign package only offered to big-name brands that have already committed a portion of their marketing budget to Twitter.
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