CNN Shuts Down Its BuzzFeed-Esque Great Big Story After 5 Years

Digital video company had targeted millennials who don't watch TV news

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Key Insight:

After five years, it’s the end of the line for Great Big Story, CNN’s digital video attempt at wooing the same urban millennials who had once flocked to BuzzFeed, Vox Media and Vice Media. The platform, which was owned by CNN but operated independently, is shutting down.

“Challenging times call for difficult decisions, and it is with a heavy heart that we are announcing today that we will be closing the doors of Great Big Story,” the company said today in a statement.

CNN

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in