Mediaweek CNN Shuts Down Its BuzzFeed-Esque Great Big Story After 5 Years Digital video company had targeted millennials who don't watch TV news Great Big Story had targeted urban millennials who at the time were flocking to the likes of BuzzFeed, Vox and Vice.CNN By Jason LynchSeptember 23, 2020 Key Insight: The platform was an early hit, but as the landscape evolved, even the companies it sought to emulate had to revamp their business models. Jason Lynch @jasonlynch jason.lynch@adweek.com Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video. Recommended articles Related Articles Mediaweek CBS Sets First-Ever Companywide Brand Refresh to ‘Become Relevant to Today’ By Jason Lynch Mediaweek Chris Rock on Joining Fargo and Avoiding ‘the Eddie Murphy Handbook’ for Black Comics By Jason Lynch Mediaweek Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role By Jason Lynch Mediaweek Scripps Buys ION Media for $2.65 Billion, Dramatically Expanding TV Footprint By Jason Lynch
