While the C-Suite's Post-Pandemic Outlook Is Bleak, CMOs Remain Optimistic

Survey finds 55% of CMOs expect their budgets to increase in 2021


How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will impact it.

In fact, according to a recent survey of CMOs by Gartner, 73% of the 432 marketing executives polled expect the pandemic’s negative impact to be short-lived, indicating an extremely positive outlook for business performance in the next 18 to 24 months.

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