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Cleaning colossus Clorox has consolidated U.S. media buying and planning responsibilities with Omnicom’s OMD.
The move follows Clorox’s rebrand earlier this year. Last month, the brand also urged consumers not to inject or consume bleach in the wake of statements made by President Trump in a White House news conference. In 2016, Clorox selected FCB and mcgarrybowen as its new agencies of record following a review, which ended a 20-year relationship with DDB.
OMD has worked with Clorox on its traditional media planning and buying since its formation nearly two decades ago, with Omnicom’s relationship pre-dating the formation of the media agency.